Mobile Development: What Should a Client Know? — Joy Dev Blog

Mobile development is a complicated process consisting of many important factors and steps. It’s not enough anymore just to create a great idea, because the app market keeps growing every day. Thus, it is becoming more difficult to create something outstanding. So how to develop a marketable and popular product?

If you are thinking of creating a mobile application, we advise you about taking the following points into consideration. They will help you to define many key points, that will make the process of development and release easier and more productive.

1. Analyze the Market

The first step is to analyze the app market in detail. It’s important to understand the high-demand niches and fill in one of them with your app that could provide actual and complete solving of the problem.

Having analyzed the market, you should answer the following questions:

  • Who are your competitors?
  • Which strategy do they use?
  • What do users say about them in social media?
  • Which are their strong and weak points?
  • What is their unique offer?

2. Define your Goals and Audience

Can you summarize your future project aim? Probably this is the most difficult step for business owners and marketing experts. It’s far too challenging task to put all your goals into one-two sentences. But this is one of the most significant steps to gain success. Despite this you should answer the following questions:

  • What functional will be developed for your app?
  • Why will people start using it?
  • In what way will it differ from the mobile version of the website, if any?
  • What audience will receive any profit from using it?

3. Choose the App Type

You should as well decide in advance, whether you are going to create a native, hybrid, or web-application. That’s why it’s important to analyze the market and main goals of your functional.

A native app is perfect for complicated tasks, such as mobile games development or work with media. They are considered the most expensive and are promoted with the help of app stores. Web-apps are best for projects requiring fast data updates and don’t depend on the built-in functions of a device. They need less time and money on mobile development, but you can’t locate them in app stores.

That’s why the best decision is to create a hybrid application. They use a single base code, the same device functions, and can be located in stores. It is the best choice for most apps including office and corporate apps and utilities.

4. Study Resources

Start communicating with your developers’ team as soon as possible to clarify various steps of the development. For example:

  • case defining;
  • realization of the needed functional;
  • prototyping;
  • development language and platform choice;
  • design development;
  • code writing;
  • testing.

5. Consider App Security

If you are going to gather user data in the app it’s important to include a privacy policy. This will help to study this matter from a legal perspective and think of the ways of its realization in your project.

6. Create Monetization

Your app can help to develop your business. Despite gaining the profit it can be also used as the means of new auditory building and contribute to the sales growth.

If you want to make money in your app you should choose the monetization model.

7. Think over Promotion Strategies

This is one of the most important steps including branding, PR, outreach, and appearance on the Internet. Even if the development of your app hasn’t started yet, you should now start creating the space around your app to promote it.

You should consider the following points:

8. Remember about ASO

Don’t forget about the optimization of your app in the stores. It’s necessary to help your users to find your app.

Key points of the optimization:

  • app name;
  • keywords;
  • icon (use contrast colors, avoid small details);
  • screenshots;
  • description (focus on the first three lines to catch a user’s attention);
  • preview (a short video about the app with a clear message).

With the help of these steps, you will be able to understand mobile development deeper and reach success with your project. If right now you are looking for a team of professional developers, write to us, and together we will create a cool project!

Originally published at on September 8, 2020.




The team of ambitious web and mobile developers for your projects. From startups to enterprises and banking solutions! Follow

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Finding the Data in Data Science

Connect Excel with BigQuery

🔱 How to breed Dragons in Drapia🔱

A Better PID Algorithm

Use Travis CI to automate the deployment of a Python Gunicorn app to Kubernetes buy contest & shill contest

Player Hit Sound and Invincibility Frames

My Journey in Open Source (GSoC’19)

Image result for gsoc

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


The team of ambitious web and mobile developers for your projects. From startups to enterprises and banking solutions! Follow

More from Medium

Every company wants to expand their audience, brand recognition, sales, and income generation.

How To Get Into Mobile Application Development

Close up of different apps available on a mobile phone

Expert Recommendations for Hybrid Mobile App Development Platforms

Expert Recommendations for Hybrid Mobile App Development Platforms — iFour Technolab

5 Reasons why you should go for cross-platform mobile app development in 2022